Paid ads measured in leads, not clicks
Pay-per-click puts you on page one today. We set up conversion tracking first, then build Google and Meta campaigns around your cost-per-lead target — and report against it every month.
- Platforms
- Google, YouTube, Meta
- Tracking
- GA4, GTM, call tracking
- Targets
- Cost per lead, ROAS
- Landing pages
- Built in-house
Google & Meta Ads (PPC) services
Paid campaigns measured by cost per lead and return on spend.
Google Search campaigns
Keyword-targeted ads for people actively searching for what you offer.
Performance Max and Shopping
Campaigns across Google’s network, with product feeds for e-commerce.
Meta lead campaigns
Instagram and Facebook lead forms and conversion campaigns.
YouTube ads
Video campaigns for awareness, admissions and product launches.
Conversion tracking
Form, call and WhatsApp conversions tracked accurately before money is spent.
Landing pages and testing
Fast landing pages and A/B tests built by our own developers.
Typical projects
- College and university admissions
- B2B enquiries for industrial products
- Hospital patient acquisition
- E-commerce sales
- Real-estate and local services
- Software product demos
What we work with
- Google Ads
- Meta Ads Manager
- GA4
- Google Tag Manager
- Looker Studio
- Merchant Center
We choose technology for long life and easy hiring, not trends, and we document it so your own team can take over if you choose.
How a project runs
Discover
We sit with the people who will use the software — on the shop floor, at the front desk, in the accounts room — and write down how work actually happens today.
Design
Workflows, screens and data model are agreed on paper and in clickable prototypes before code is written, so surprises surface early and cheaply.
Build
Two-week agile sprints with a working demo at the end of each one. You see progress every fortnight, not at the end.
Deploy
Data migration, user training in Hindi, Punjabi or English, and a supervised go-live on your servers or the cloud.
Support
Annual maintenance, version upgrades and a named support contact. Most of our clients have been with us for years.